3. Create readable and unique copy


Discover different methods to make text readable and engaging.
Starting point here is twofold: get your readers to the end of every page without any effort and focus on KPIs.

  • (a) On-page checklist
    • a. Page title / description
    • b. Page lay-out
    • c. Rich content
    • d. Internal linking
    • e. External linking
    • f. Structured data
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