1. Content audit with next steps definition


In this guide we show you how to perform a content audit, based on all the important metrics and KPIs. Here, we rely solely on data pulls from Google Analytics, Google Search Console and Screaming Frog.
Goal: Define next steps for underperforming content articles.

Next steps:

  • a. Optimize pages (on-page)
  • b. Place redirects (technical)
  • c. Hide / delete pages (technical)
Retour à : Advanced SEO course
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