Basic On-page SEO :
- Page title
- Meta description
- Content structure (Hn)
- Internal Linking
Google gives a lot of weight to the words present in the title tag. This is part of its criteria for the relevance of its algorithm. If you want your site to be well referenced, you must therefore carefully write all the title tags of your strategic pages.
No ranking factor Huge marketing value Maximum 300 characters Must be unique
Keypoints Try to re-use as much url’s as possible Use a keyword in it Keep it as short as possible Use “-” for multiple words Use a folder structure Google…
Hn tags allow you to structure the content of your page. It is important not to neglect them.
Keypoints Use keywords in Alt / Title Image size : +/- 100kb Banners 72 DPI – .png 8 of 24 / .jpeg max size in…
Increases the crawlability of the webshop.